The Universal Exposition, which was first held in London in 1851, serves as a platform for exhibiting mankind's most ambitious successes in the realms of technology, innovation and discoveries. This non-profit expo allows each country to present the best it has to offer the world at that moment in time.
Expo Milano 2015 will be hosted in Italy from May 1 through October 31, focusing on "Feeding the Earth - Energy for Life" in the context of food and nutrition. Participating countries will exhibit technologies aimed at ensuring healthy, safe and sufficient food for everyone while preserving the Earth. More than 140 countries will be participating in Expo Milano 2015 and over 20 million visitors are anticipated.
Expo Milano 2015 will present human history seen from the combined aspects of cultural and traditional values and new technologies in relation to the food industry. This is part of a cultural journey that aims to highlight the development and changes currently faced by the entire population of the Earth.
Israel utilizes its human assets in order to cope with its limited natural resources, successfully developing an awe-inspiring agricultural sector based on advanced know how and innovative methods despite scarce water sources and extensive desert areas. Israel is one of the only countries in the world whose forested areas have increased over the last 100 years while its desert areas have decreased. Thus Israel has become a "barn of knowledge" that it wants to share with the world.
The theme of the Israeli pavilion at Expo Milano 2015 is The Fields of Tomorrow. The pavilion presents Israeli achievements and developments in the realm of food: safe food, increased crop yields, food preservation and increased shelf life,
water technologies - treatment, utilization, desalination, and more. The pavilion expresses Israeli innovativeness in the field of creative energy.
A model of a typical Israeli field is the pavilion's key component and an inseparable part of the structure. This towering vertical field is 68 meters long and 12 meters high, stretching along the entire side of the Israeli pavilion. The best in Israeli produce sprouts horizontally out from this field. The field provides a new, unique and contemplative perspective of the way in which food is produced and supplied.
The Israeli Foreign Ministry is heading the Israeli presentation at Expo Milano 2015. The Israeli pavilion, with all its different aspects, was created by a group of experts led by AVS Creative Visual Solutions, including architect David Knafo.