Tel Aviv was founded on April 11, 1909. On that day, several dozen families gathered on the sand dunes on the beach outside Yafo to allocate plots of land for a new neighborhood they called Ahuzat Bayit, later known as Tel Aviv — the first modern, Hebrew city.
The three colors chosen for the stamps commemorating the city's centennial year - white, blue and green - represent Tel Aviv-Yafo's urban texture and uniqueness.
The white stamp represents the White City, an image characterizing the international architectural style that was prevalent in Tel Aviv in the 1930s and 1940s and which became emblematic of the city and its historic heritage. Tel Aviv-Yafo boasts one of the world's largest groupings of Bauhaus style buildings and was therefore declared a World Heritage Site by UNESCO in 2003.
The blue stamp represents the city that lies along the shores of the Mediterranean Sea, where the color blue joins and unites many cultures into one urban mosaic. The city's coastline stretches from the historic port of Yafo in the south to the newly renovated Tel Aviv Port in the north. Visitors travelling along the beach can experience the city's cultural diversity.
The green stamp represents the city's open green expanses, parks and gardens. The city founders initially intended to establish a garden city immersed in greenery and parks that would serve as a partition between the city's residential, service and public areas and its commercial and industrial sections. Today, the city sports many boulevards, gardens, and Ganei Yehoshua, the large municipal park along the banks of the Yarkon River.
In honor of the city's centennial celebrations, three routes will be inaugurated in Tel Aviv-Yafo, representing the colors that characterize the city: White, Blue and Green.
The White Route - The Urban Heritage Route, traverses the heart of the city and follows the timeline of its development, from the Yafo Port through Yafo's marketplace, the Clock Tower, Neve Tzedek, Rothschild Boulevard, the old municipal building on Bialik Street, the cemetery on Trumpeldor Street, the Cinematheque, Tel Aviv Performing Arts Center, the Sarong Templar Colony, Rabin Square, Ben Gurion's House and the Tel Aviv Port.
The Blue Route - The Sea Route, runs parallel to the city's golden coastline: The Yafo Port, the Etzel Museum, the boardwalk, Gordon Pool and the Tel Aviv Port.
The Green Route – The Urban Nature Route, is an ecological path that follows the Yarkon River from the Tel Aviv Port via numerous points of interest: The Tel Aviv Rowing Center, Ha-Banim Garden, the Sporteque, the Petting Zoo, the Tropical Garden, the Seven Mills Site, Napoleon's Hill and Talmei Aviv Ranch.
Route project initiated and coordinated by Hila Oren.
The Centennial Year Administration Tel Aviv-Yafo Municipality